The 9 Emotions of Indian Cinema Hoardings

$55
FREE Delivery
Quantity
Delivery Ships in 1-3 days
Item Code: NAC178
Author: V. Geetha, Sirish Rao& M.P. Dhakshma
Publisher: Tara Publishing
ISBN: 8186211276
Pages: 104 (Illustrated Throughout in Full Color
Cover: Hardcover
Other Details 11.2 inch X 9.3 inch
Weight 800 gm
Fully insured
Fully insured
Shipped to 153 countries
Shipped to 153 countries
More than 1M+ customers worldwide
More than 1M+ customers worldwide
100% Made in India
100% Made in India
23 years in business
23 years in business

Book Description

Back of the Book

According to Natyashastra the 2nd century Indian text on aesthetics there is a spectrum of nine emotions that the superior work of art should and represent. This book picks up each of the emotions and explodes them into a starling visual context Indian cinema billboards or hoardings as they are popularity known.

And what if these emotions starred in their own films?

Armed with this idea the classical theory and film stills a team of hoardings artists from Chennai’s vibrant Kollywood movie industry have created monumental paintings expressing each of the nine emotions in their own inimitable style. Taking is some of Tamil Cinema’s classically dramatic moments this is an emotional rollercoaster cum ghost train and a headlong flight into the Kollywood imagination.

You don’t have to know the actors or the films to be drawn into this bizarre and enchanting world. For the initiated and the curious illuminating essays explore this fascinating intersection of culture commerce and politics.

Contents

The Erotic 6
The Valorous20
The Furious26
The Terror Stricken34
The Pathetic40
The Comic46
The Disgusting52
The Marvelous 58
The Peaceful64
Painted Emotions Towards a Grammar of Expression72
Producting Pleasure; Hoardings in Context78
Hoardings art: the Pleasures of Commerce86
The Pleasure of Spectacle; Towards an idea of Reception92
Index98
Book FAQs
  • Q. What locations do you deliver to ?
    A. Exotic India delivers orders to all countries having diplomatic relations with India.
  • Q. Do you offer free shipping ?
    A. Exotic India offers free shipping on all orders of value of $30 USD or more.
  • Q. Can I return the book?
    A. All returns must be postmarked within seven (7) days of the delivery date. All returned items must be in new and unused condition, with all original tags and labels attached. To know more please view our return policy
  • Q. Do you offer express shipping ?
    A. Yes, we do have a chargeable express shipping facility available. You can select express shipping while checking out on the website.
  • Q. I accidentally entered wrong delivery address, can I change the address ?
    A. Delivery addresses can only be changed only incase the order has not been shipped yet. Incase of an address change, you can reach us at [email protected]
  • Q. How do I track my order ?
    A. You can track your orders simply entering your order number through here or through your past orders if you are signed in on the website.
  • Q. How can I cancel an order ?
    A. An order can only be cancelled if it has not been shipped. To cancel an order, kindly reach out to us through [email protected].
Add a review
Have A Question

For privacy concerns, please view our Privacy Policy

Book Categories