Look Inside

How Harsh Mariwala 'Groomed Marico'

$26
FREE Delivery
Quantity
Delivery Ships in 1-3 days
Item Code: NAZ564
Publisher: Rupa Publication Pvt. Ltd.
Author: R. Gopalakrishnan and M. Suresh Rao
Language: English
Edition: 2021
ISBN: 9789390260232
Pages: 164
Cover: HARDCOVER
Other Details 8.00 X 5.50 inch
Weight 220 gm
Fully insured
Fully insured
Shipped to 153 countries
Shipped to 153 countries
More than 1M+ customers worldwide
More than 1M+ customers worldwide
100% Made in India
100% Made in India
23 years in business
23 years in business
Book Description
About the Book

I had to learn the business virtually by the seat-of-my-pants and that gave me first-hand knowledge of how traditional Indian businesses are run?

Harsh Mariwala, just out of college, joined Bombay Oil Industries Ltd (BOIL) as the third-generation scion in his family's traditional spice-trading and consumer oil manufacturing business. He learned the key drivers of growing a profitable consumer product business in the field in the inhospitable Maharashtra and Gujarat hinterland-the first Mariwala to do so. Alongside, through reading and taking the initiative to learn from mentors, national and global, he soaked up the essentials of building sustainable brands and creating a multi-channel network in sync with the times. He demonstrated vision and leadership in transforming the quality conscious, traditionally-run, family commodity business to a professionally managed, branded consumer goods giant, Marico, in the face of well-managed, international competition in the Indian market. Marico is today an emerging market multinational with a noticeable presence in the domain of branded health and beauty products. It is making a difference to peoples' lives in 25 countries.

How Harsh Mariwala 'Groomed' Marico is the fifth book in the series Shapers of Business Institutions and is an absorbing read for its insights into Harsh Mariwala's learn-apply-enhance-institutionalize approach to creating an FMCG multinational of Indian origin. What are this Shaper's enduring values, innovative ideas and breakthrough actions? What is his contribution to the branding of fast moving consumer goods in India? How is Marico managing the challenge of relevance from one generation of consumers to the next? Based on insightful interviews with Harsh Mariwala, his family, friends and peers, besides access to relevant material, the narrative provides unique management insights into how to run and grow a consumer product business.

About the Author

R. Gopalakrishnan is an author, speaker and corporate advisor, with a career spanning over 50 years. He spent 31 years in Hindustan Unilever Limited, where he rose to be vice chairman, followed by 19 years in Tata Sons as a director. He now serves as non-executive chairman of Castrol India; an independent director of Hemas PLC, Sri Lanka; executive-in-residence at S.P. Jain Institute of Management and Research (SPJIMR), Mumbai and distinguished professor of I IT, Kharagpur. He has authored nine books so far, notably A Comma in a Sentence, Six Lenses and Doodles on Leadership.

M. Suresh Rao is alumnus of IIM Ahmedabad. He was chairperson, Centre for Entrepreneurship at SPJIMR, following a career in corporate entrepreneurship. He completed a stint as CEO of a start-up telecom company before he took to academics. Professor Rao has participated in global programmes conducted by Harvard Business School and Babson for Entrepreneurship faculty and is among the pioneering faculty for entrepreneurship in B-Schools in India. The Centre for Entrepreneurship at SPJIMR conducts the first-of-its-kind Start Your Business and Grow Your Business programmes for aspiring and early growth stage entrepreneurs.

Preface

The activity of making and marketing everyday household products like soap, toothpaste or oil is commonly regarded as frivolous and light in terms of technology, unlike corporate ventures engaged in the automotive, infrastructure or engineering sectors. One cannot oppose this view that perceives the breathtaking sweep of a bridge over the gushing power of a river, or the revving power of a truck, or even the sophistication of a piece of software, with far more adulation and gasps than a face cream or a bottle of hair oil.

It would, however, be wrong to presume that fast-moving consumer companies do not deploy complex technologies to successfully manage business operations as a comprehensive model, right from research and production to marketing, distribution and customer service. In fact, such companies must master a whole business model comprising the supply chain, manufacturing, distribution and, above all, the art of tempting both the fickle and the reluctant-to-change consumer. Complexity is, thus, not only contained in the technology visibly driving the product, but lies in the invisible end-to-end business model, comprising deep immersion into the arenas of physical sciences, psychology, sociology, communications and logistics. These aspects are not easily recognized by the mindset of a developing nation. No wonder involved in heavy then, that since early times, fast-moving consumer goods engineer learnt (FMCG) have been perceived as low value, dispensable and lacking in technology.

**Contents and Sample Pages**








Frequently Asked Questions
  • Q. What locations do you deliver to ?
    A. Exotic India delivers orders to all countries having diplomatic relations with India.
  • Q. Do you offer free shipping ?
    A. Exotic India offers free shipping on all orders of value of $30 USD or more.
  • Q. Can I return the book?
    A. All returns must be postmarked within seven (7) days of the delivery date. All returned items must be in new and unused condition, with all original tags and labels attached. To know more please view our return policy
  • Q. Do you offer express shipping ?
    A. Yes, we do have a chargeable express shipping facility available. You can select express shipping while checking out on the website.
  • Q. I accidentally entered wrong delivery address, can I change the address ?
    A. Delivery addresses can only be changed only incase the order has not been shipped yet. Incase of an address change, you can reach us at [email protected]
  • Q. How do I track my order ?
    A. You can track your orders simply entering your order number through here or through your past orders if you are signed in on the website.
  • Q. How can I cancel an order ?
    A. An order can only be cancelled if it has not been shipped. To cancel an order, kindly reach out to us through [email protected].
Add a review
Have A Question

For privacy concerns, please view our Privacy Policy

Book Categories