The purest treasure mortal times afford is spotless reputation. William Shakespeare (Richard II: Act I, Scene I)
The book is intended to take the fog out of public relations. Anybody who considers himself to be somebody offers his idea of public relations at the drop of a hat. The problem has been further compounded by quacks who masquerade as public relations experts. Few care to study the true nature of the art. Those who do are surprised to find, it is not quite what they thought it was. A notable feature of the book is the witty references and numerous anecdotes and case studies in the Indian context to relieve the monotony of theoretical discourses.
In the scholarly Foreword to the book, Rev. Fr. Dr. J. Felix Raj, Vice Chancellor, St. Xavier's University, writes: this book will go a long way in familiarising the reader with new facets of this challenging profession and its ethical practice.
Thirty-two years ago, when I wrote a book on public relations, striking changes in socioeconomic and political sphere like the collapse of communism in its homeland, liberalisation of the Indian economy and the advent of globalisation were yet to happen.
**Contents and Sample Pages**
Art & Culture (776)
Emperor & Queen (488)
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