Beyond Boundaries: A Study of Social Impact of Mann Ki Baat (By Govind Ballabh Pant Social Science Institute)

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This book is based on the honourable Prime Minister's radio programme "Mann Ki Baat" in which he addresses the nation on All India Radio. It is being broadcast on DD News and DD National as also portals and websites of PMO India, the Ministry of Information and Broadcasting etc, and many other social media platforms. The process of addressing the people through "Mann Ki Baat" commenced with the first broadcast on 3rd October 2014 to create a dialogue which was the first experiment of its kind. Since then, it has been broadcast continuously and the 102nd edition was aired on 18 June, 2023. All India Radio (AIR), which has been broadcasting "Mann Ki Baat," is the national broadcaster of India. Radio as a medium of communication has a wider reach.

This book is an outcome of an initiative of the Ministry of Education, Government of India under the theme of "Creating Intellectual Heritage: Development, Knowledge Resource and Making New India" a dialogue, documentation, and research programme. It is a development and governance- related knowledge programme. This book is titled "Beyond Boundaries: A Study of Social Impact of Mann ki Baat". It has tried to capture the impact of "Mann Ki Baat" on common people, society, the economy, education, etc. through the lens of an academic perspective. It has been a great success over the years in terms of linking development with communication. It has created a space for a common citizen to connect, be addressed, and participate in governance through two-way communication between the Prime Minister and the citizen.

This book is based on the honourable Prime Minister's radio programme Mann Ki Baat, in which he addresses the nation on All India Radio. It is being broadcast on DD News and DD National as well as portals and websites of PMO India, the Ministry of Information and Broadcasting etc, and many other social media platforms. The process of addressing the people through Mann Ki Baat commenced with the first broadcast on 3rd October 2014 to create a dialogue, which was the first experiment of its kind. Since then, it has been broadcast continuously and the 102nd edition was aired on 18 June, 2023. All India Radio (AIR), which has been broadcasting Mann Ki Baat, is the national broadcaster of India. Radio as a medium of communication has a wider reach.

This book is the outcome of an initiative of the Ministry of Education, Government of India, under the project Creating Intellectual Heritage: Development, Knowledge Resource and Making New India, a dialogue, documentation, and research programme. It is a development and governance- related knowledge programme. This book is titled Beyond Boundaries: A Study of Social Impact of Mann Ki Baat. It has tried to capture the impact of Mann Ki Baat on common people, society, economy, education, etc. through the lens of an academic perspective. It has been a great success over the years in terms of linking development with communication.

Mann Ki Baat is a unique initiative of the honourable Prime Minister Shri Narendra Modi to address the nation on All India Radio (AIR). This is unique in terms of its subject matter, design, interactions, and innovative way of communicating with people and society through AIR. It is the largest radio network and broadcasting organisation in the world. "With a network of 262 radio stations, AIR today is accessible to almost the entire population of the country and nearly 92% of the total area. A broadcasting giant, AIR today broadcasts in 23 languages and 146 dialects catering to a vast spectrum of the socio-economically and culturally diverse populace."

The way in which PM Narendra Modi has been addressing people on the radio certainly constitutes one of the most fascinating parts of the encounter between radio, technology, and democracy. The Mann Ki Baat programme has also emerged as a classic example of both, very rich and diverse content as well as a medium through which the message reaches remote regions. It is certainly not a one-way monologue by the Prime Minister. Millions of Indians from across the country have been sharing their ideas and suggestions with Narendra Modi through emails, phone calls, Mygov app, and Narendra Modi app.