The Media, also known as the Fourth Estate, often sways power that influences states, societies and governments. With the passage of time and emergence of new technologies, style and system of news coverage is changing and so is the business of journalism. As the society is growing more complex and the need for Truth, Fairness and Objectivity is a public demand, every media tries to present an image of a highly fair and unbiased media. But when one delves deeper into the aspect, the scenario may appear to be different.

With the emergence of New Media, journalism is changing like never before. Every major media outlet now has its presence on this new media platform and tries to get a share of the public psyche. Advertising too has changed its format of production and dissemination with new media. All these issues make the business of journalism and the inter-relation between the media and the advertisers more complex.

The book is a collection of essays on the aforesaid topic by some of the eminent personalities of India in the academicals as well as profession of Journalism, Mass Communication, Media Studies and the related fields. The book tries to present a 360 degree analysis of the issue of media ethics. The authors try to present various aspects which raise concern on the existing practices, the probable future trends and their impact on journalism. They explain what the issue is, why is it so important, how it affects. news coverage as well as presentation, their effect in society, economy and democracy. They also take into consideration the existing pattern of media ownership, the control of business, the style of management and operation and the various implications related to them. The essays go beyond the news media and take an in-depth view on the other related media as well, for example Film, Advertising and Public Relations. Many of the essays deal with the emerging scenario of new media and its impact on coverage, presentation, business and ethics.

Letters extend conversation, as photographs prolong memory, from the elusive present into abidance. They do more; they winnow the harvest of shared thoughts, keeping the ripened wholeness of the colloquy, leaving the weightless in it to blow away. Letters do yet more. They dispense with the burdensomeness inherent in all sakshatkar, its leaden tare, its wrappings of ceremony, its packagings of custom.

Tagore and Gandhi met in Santiniketan, Ahmedabad, Kolkata and Delhi, between 1915 and 1941 overcoming all those interferences of corporeality. But it was in the unfretted flow of their thoughts as set down in letters that their minds grew from their forties into their seventies, nudging the eighties. Over three decades, their feelings and ideas warmed, cooled, vaporized and condensed to give to each other through their letters, the gift of a friendship that could bewilder but never betray.

The presentation of their correspondence in the medium of this play that could itself be termed a Dak Ghar or The Post Office, takes the writer and the reader of those letters into the embrace of that quintessential sakshatkar where ideas step from the mundane into the timeless.

**Contents and Sample Pages**