A Global Indian Town

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Globlalisation has been a cultural process affecting largely socio economic and cultural life of people, operating through media and market across the world. The views of scholars regarding globalization in social sciences in general and in sociology in particular can be grouped into two categories. One group clams it producing homogeneity, domination, asymmetry, anxiety, suspicion, etc. and the other views it as creating interdependence, opportunities, choices, high hope, etc. for individuals, groups and communities. The book explores the process of transformation of a local India town into a global Indian town while taking into consideration the views of both the categories.

Started his academic journey in social sciences at undergraduate and postgraduate level courses from University of Lucknow, Uttar Pradesh and shifted to New Delhi for pursuing higher education and completed M. Phil and Ph.D. from Jawaharlal Nehru University (JNU). For his teaching carrier he joined Central University of Gujarat (CUG), Gandhinagar, Gujarat in 2009 and came to Central University of Bihar (CUB) now known as Central University of South Bihar (CUSB), Gaya, Bihar in 2012. He has contributed to the several national and international forums from time to time. The areas like modernisation, globalisation, culture, identity, development, gender, environment and technology are of his high research interest.

Globlalisation has been a cultural process affecting largely socio cultural life of people across the world. It begins with circulation of dominant western socio-cultural practices through finance, capital, media, and market process of mainly homogenising and heterogenising nature. It stems from technological revolution in communication and production process and uses of electronic media through telephone, TV, fax, Internet,, films, etc. on the massive scale, manifests in the global diffusion of messages, symbols, and consumer products on the wider scale resulting into homogenisation of western cultural artefacts, values, beliefs, life styles, etc. in general and American in particular, understood through MCDonaldisation and Coca colonisation. The hybridisation nature of globalisation operates through cultural synchronisation through cultural plotting of movies, clothing, food, behaviour, advertising, language, etc. at both global and local levels producing hybrid structures in various walks of life. Both homogenisation and hybridisation nature of globalisation produces domination and asymmetry rather than interdependence, mutual exchange and reciprocity. It generates suspicion and anxiety about meaning, motive and significance of such relationships on the one hand and provides scope for cultural consciousness and cultural identity on the other. The processes of homogenisation and hybridsination lead to a new social and cultural identity pattern of community or group, which becomes more complex, and people of the particular community feel lost in their identity and they start asserting their local identity. But it does not mean that they do not want to share global cultural practices, values and life styles. In relation to identity formation culture plays an important role in regard to identity of an individual, group and community. Cultural identity is a dynamic process and it has always been responsive to the changes in historical, social, economic and technological conditions.

**Contents and Sample Pages**