The Great Indian Family: New Roles Old Responsibilities

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Is the Great Indian Family an endangered species as India goes on an economic overdrive? As work becomes all-consuming for urban Indians, what of work family balance and the implication for families as women become an integral part of the workforce? A new generation of working women who are trying to retrofit their traditional family roles to the modern demands of high-pressure careers should find this book especially enlightening and instructive…I wish it had come out twenty years earlier when I started working.

Naazneem Karmali, Consulting Editor, Business India

She describes the shifts in Indian marriage and family life.. focusing on the roles of men and women, both in the home and workplace. She looks too at what has been happening in Europe and the USA and puts forward a powerful case for a readjustment of the work home balance. This book is a must-read for everyone concerned with family life in India and it should become a potent catalyst for change.

Professor Martin Richards, Centre for Family Research,
Cambridge University, UK

Family is a metaphor often evoked to describe an organization's culture… but what family values executives aspire to in their personal lives is hardly ever examined. She probes the concept of family amongst middle-class Indians.. her journalist's eye for the evocative detail often gives more insight than a scholarly analysis could give.

Arun Maira, Chariman, Boston Consulting Group, India

An original interesting and relevant book that twill help in not just understanding but also in managing work- family conflict.

Leena Chatterjee, Professor of Behavioral Science, IIM Calcutta

Gitanjali Prasad tracks the hues and dimensions of the family and how it defines contemporary India. What exactly does family mean and how do you cope with its varied permutations and combinations? It's truly a question of answer for the Indian woman of today.

Andrea Costa Bir, Editor, Savvy

An interesting eye-opener for all of us who conduct our lives on the stereotypical definition of the Indian family.

Manjira Dutta, Editor, Good Housekeeping