Production and Marketing of Horticultural Crops in North East India: A Study of Nagaland

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The Book contains an analytical study of marketable and marketed surplus of Horticulture crops, and its marketing and selling behavior in the State of Nagaland. The focus of the book is on marketing channels, marketing cost and margin, producer's share, difference in price and the constraints faced by different stakeholders in marketing of the surpluses. Both primary and secondary datas were used in the study.

The book has been presented in six chapters. Chapter I discusses concept and definition, status of horticulture in Nagaland, problems statement, literature appraisal, research questions, and objectives along with tools and techniques. Second chapter covers the profile of the study area. Chapter three brings an account on area and production, marketable and marketed surplus, and the regressions. In the fourth chapter marketing cost, marketing margin and price spread are been discussed systematically. Further selling behaviour, constraints faced by farmer-producers in production, financing and marketing, and the problems confronted by market intermediaries are well covered in chapter five. The final chapter gives the summary of the book with some policy implications of the subject matter.

Sashimatsung Ozukum (b. 1983) holds M.A (Economics) and Ph.D (Economics) from Nagaland University, Lumami. Presently he is an Assistant Professor at Jubilee Memorial College, Mokokchung, and teaches Mathematical Economics and Statistics to the under-graduates. He has presented four (4) papers at different National Seminars, and has published more than ten (10) papers all peer reviewed at both National and International Journals. He is a life member of North-Eastern Economic Association (NEEA), Society of Economics and Development (SED) and other academic associations.

Producer's surplus plays a significant role in any developing country, and this is the quantity which is actually made available to the non-producing sectors of the economy. This surplus is more important than total production from the marketing point of view, for all market arrangements and extension of markets are to be made only for the surpluses available to the farmers and not for the total production. Producer's surpluses are of two types: marketable surplus and marketed surplus. Marketable surplus is the quantity that is actually made available to the non-farm sectors of the economy after meeting the requirements for family consumption, farm needs and feeds, and all other payments in kind. Whereas, marketed surplus is the quantity that is actually made available for sale in the market by the farmer-producers irrespective of his requirements.

The study made an attempt to examine the marketable and marketed surplus of cabbage, chilli and orange crops in the two districts (Mokokchung and Wokha) of Nagaland State. It further intended to study the various aspects of marketing channels, marketing cost, marketing margin; producer's share in consumer's rupee, price spread, marketing efficiency, constraints perceived by the stakeholders and thus, suggests policy measures to improve horticulture marketing in Nagaland. The districts and Villages were purposively selected based on significant area, production and marketing activities taking place. The collection of primary data pertains during the crop year 2012-13.

The study concluded that the total production of cabbage, chilli and orange is relatively higher in Mokokchung district compared to Wokha district. The percentage of marketed surplus to total production of cabbage is higher in Mokokchung district while for chilli and orange crops, it concluded higher in Wokha district. Regression results further showed area and production the prominent determinants for an increase in marketed surplus for all the selected crops in both the districts.

**Contents and Sample Pages**