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Promotion of Indian Music

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Item Code: BAF274
Publisher: Edukeen Publisher
Author: Jayesh Damodaran
Language: English
Edition: 2023
ISBN: 9789395626545
Pages: 267
Cover: HARDCOVER
Other Details 6.50 X 9.50 inch
Weight 550 gm
Book Description
About The Book

Music has been termed as a very strong source of inspiration behind inculcating human values in an individual. It not only softens the hardliness but also instils the attributes of tolerance, love, and a sence of brotherhood among human beings. The music industry involves the production, distribution, and sale of music in a variety of forms as well as the promotion of live musical performance. The music industry consists of people and companies that help music-makers - ie frontline artists, backing vocalists, session musicians, composers, songwriters, lyricists, beat-makers and studio producers - to make money out of their music making. It's as simple as that. The Indian music industry is largely dominated by Indian film soundtracks, which account for nearly 80% of the country's music revenue, followed by Indi-pop. The Indian Music Industry (IMI) is a trust that represents the recording industry distributors in India. Music and musicians can gain more followers by leveraging the power of music promotion sites as well as social media. Music profiles created on platforms such as Sound Clouds and YouTube can also promoted across social media platforms including Facebook, Twitter and Instagram. This comprehensive book contains detailed information on the ' promotion of Indian music.

About the Author

Jayesh Damodaran is a musicologist and promoter with a passion for Indian classical music. He has been writing about Indian music for over 20 years, and his articles have appeared in leading publications such as The Hindu, The Indian Express, and Outlook. He is also the author of several books on Indian music, including "The Indian Music Industry" and "Pitch and Beat in Indian Music: Ragas and Talas." He has worked with several organizations to promote Indian classical music, including the Indian Music Academy and the Sangeet Natak Akademi. He is also a member of the board of directors of the World Music Institute. Jayesh is committed to promoting Indian classical music to a wider audience, and he is making a significant contribution to the preservation and development of this rich and diverse tradition.

Preface

Music has been termed as a very strong source of inspiration behind inculcating human values in an individual. It not only softens the hardliness but also instils the attributes of tolerance, love, and a sence of brotherhood among human beings. The music industry involves the production, distribution, and sale of music in a variety of forms as well as the promotion of live musical performance. The music industry consists of people and companies that help music-makers - ie frontline artists, backing vocalists, session musicians, composers, songwriters, lyricists, beat-makers and studio producers to make money out of their music making. It's as simple as that. The annual revenue of the global recorded music industry is $26.2 billion as of 2022. The U.S. is the top music market in 2022, followed by Japan, the U.K., and Germany. Universal Music Group is the world's largest record company, earning 32.1% of the global streaming and physical music industry's revenue in 2020. The Indian music industry is largely dominated by Indian film soundtracks, which account for nearly 80% of the country's music revenue, followed by Indi-pop.

The Indian Music Industry (IMI) is a trust that represents the recording industry distributors in India. It was founded on February 28, 1936, as Indian Phonographic Industry (IPI). It is the 2nd oldest music industry organization in the world that was involved in protecting copyrights of music producers and supporting growth of music entertainment industry. In 1994, it was renamed as Indian Music Industry (IMI) and represented India at the International Federation of the Phonographic Industry (IFPI). It is also registered with the West Bengal Societies Registration Act. All major music labels in India are part of this association. Record companies like Saregama (HMV), Universal Music Group (India). Tips Industries, Sony Music India, Virgin Records, Magnasound Records, Aditya Music, Times Music, Zee Music Company and T-Series several other prominent international, national and regional labels are part of the IMI. The IMI represents over 75% of all legal music sales in India. IMI has its registered office in Kolkata and Administrative office in Mumbai. It also has offices in New Delhi, Chennai, Bangalore, Hyderabad and other major Indian cities working on the protection of rights of music producers and preventing music piracy. It has also been instrumental in launching the IMMIES music awards in collaboration with MTV. The Indian music industry is largely dominated by Indian film soundtracks, which account for nearly 80% of the country's music revenue, followed by Indi-pop. As of 2014, the largest Indian music record label is T-Series with up to 35% share of the Indian market, followed by Sony Music India (the largest foreign-owned label) with up to 25% share, and then Zee Music Company (which has a partnership with Sony). As of 2017, 216 million Indians use music streaming services such as YouTube, Hungama, Gaana and JioSaavn. T-Series has the world's most-subscribed and most- viewed YouTube channel. Music and musicians can gain more followers by leveraging the power of music promotion sites as well as social media. Music profiles created on platforms such as Sound Clouds and YouTube can also promoted across social media platforms including Facebook, Twitter and Instagram.

This comprehensive book contains detailed information on the ' promotion of Indian music.

**Contents and Sample Pages**













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