Whether you are planning to open a salon or looking for ways to double up your salon's sales, this book is packed with tried and tested strategies. Get answers of all your basic queries - how to finalise a 'Location', how to 'Name' your salon, how to design an irresist - ible 'Salon Menu', who to 'Hire' and how, balancing 'Expense & Income', what are the basics of 'Website designing' and how to master 'Social Media Marketing' - get an in-depth insight on how to establish and run a successful salon business.

From opening one salon in the neighbourhood to establishing your own Franchise Empire across, this book will surely encourage and empower you to think like a Salon Leader and make you stay ahead of your competition. It is a business blueprint filled with practical advice, every day examples from her entrepreneurial life, tips & tricks for successful business growth, and cutting-edge marketing strategies that will help you to earn big returns on your investment.

Gunjan Taneja is among India's top trainer in product & skill knowledge in the industry and has conducted many workshops and training programmes for popular brands such as Dabur, The Body Shop, Amway, etc. She believes in learning a new art every year, thus holds more than 20 certificates in various skills of beauty and hair. She has served as a guest faculty in a number of institutes over two decades for different topics of beauty. Currently, she is the Guest Lecturer at Delhi University for Salon Management and Retail Marketing, actively involved in designing the curriculum framework for various vocational courses in beauty & salon management. With over 20 years of experience in amalgamating salon & education, Gunjan is also a celebrity trainer, columnist and permanent makeup expert with many Cancer foundation NGO's and societies. Gunjan is a serial salon opener who holds a record of opening 50 Franchises in a short span of two years for her own brand Bharti Taneja's Alps Salon & Academy. She is also well versed in developing skin and hair care products in her 30 years running laboratory and production facility, where she manufactures the same for various third-party companies as well. Her Diploma in Rhetoric Writing from Harvard University has helped her to execute the thought of writing a book on salon management. With this book, she plans to announce to the world that beauty salons are not just an industry of facial, hair cut or make up...it goes much deeper than that.