Lord Sri Krsna, the all-attractive Supreme Personality of Godhead, has the most attractive personal features and transcendental activities. Not only the Absolute Truth's personal form and pastimes, but His entourage, abode, and name are all- attractive. Out of causeless mercy, He descends to the world to display variegated pastimes in a humanlike way, so that humanity feels attracted to Him and thus becomes eligible to enter His eternal realm. People are naturally apt to hear stories and histories of persons who perform mundane acts, not knowing that one can use one's valuable time to hear about the Lord and thus become free from the clutches of material nature.

Transcendental loving service for the Supreme Lord is the natural inclination of everyone, but due to the living entity's association with material nature, this tendency is covered. By the grace of the Lord and His devotees, a living being becomes fortunate. In association with the Lord's pure devotees one gets to hear the Lord's pure glories. Certainly then a flow of devotional service takes place like the flow of a river. As a river flows to the sea.