Myths, Mythology And Management

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Sri Rama entered into a strategic alliance with Sugriva to recover Sita from the captivity of Ravana. Sugriva did not have any option but Rama had: he could have entered into an alliance with Bali.

By using Ansoff Matrix, a standard analytical tool in strategy making, it can be readily shown that it would have been the optimal strategy for Rama! Valmiki wanted to find out a Purushattama (a perfect man) and he described 18 qualities in him. How many do you have? Want to be a leader? Do you speak more and listen less or not at all? Change the habit.

Rama listened and became victorious; Ravana did not, and was vanquished.

Do you know what body language is? About 80 percent of our communication is non-verbal... Learn how to interpret body language. The Rama-Bhivisana alliance took place on the strength of the study of the body language of Bhivisana by none other than Hanumanji.

These are modern management concepts and tools, but were prevalent and practised thousands of years ago.

Read this book, internalize the lessons, and go up in your professional life.

Author of the award-winning book Expert Marketing Strategies for Success and The World of International Business 2025 (both published by Global Business Press) and more than a dozen books on international business.

B. Bhattacharyya served as Dean, Indian Institute of Foreign Trade (IIFT), Senior UN advisor and consultant to UNCDAD, UN-ESCAP Commonwealth Secretariat, among others.

His last book, Much Ado About Small Things with apologies to William Shakespeare was his first literary work. Published in 2016 by Clarion Books, it was widely appreciated, and one critic described it as a surprise discovery and one of the best three books published that year. His book, Understanding Vivekananda on Management and Institution Building, is being published by the National Book Trust (forthcoming January 2018).

His articles on current economic affairs have appeared in major Indian economic and political dailies.

Management, in the broad sense of the term-that is, not only business management has emerged as a growing area of teaching, research and of course, practice. However, these have primarily focused on the principles and practices as developed in the West, specifically in the United States, and to some extent, in Japan and a few European countries.

But this should and need not be a one-way street. Western academics and professionals have a lot to learn from the ancient Indian wisdom, even on issues of current concerns of strategic importance. It is not that Indian management thought is not recognised. Works like Arthasashtra and Gita are often referred to by Western scholars, and of course Indian academics as well as practising managers.

But there is much more that needs to be mainstreamed. And that is the primary objective of this book. This work will deal with selected important topics within the broad area of management and illustrate these with appropriate case studies, stories and even parables from Indian classics with a modern interpretation, analytical tools and concepts.

Book's Contents and Sample Pages