The Third Eye: Dismantling Global Hinduphobia

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The attacks on the Religion of this land and its related and linked civilizational identity is on the rise from different quarters not only in India but across the world. All the current conflict trigger points work at different levels and are operated by a mix of different interest groups, but the end goal is to ring fence the religion called Hinduism and to make it fit the Western/Eurocentric framework of Religion; else it needs to be dismantled. This book is an attempt to give a fresh Indic perspective to the religion of this land. Hence the book is titled 'Third Eye' a new vision to view Bharat; a vision that does not get confined to a right or left or centric view point. It sits above all these views; it is "The Third Eye. It also symbolically represents Shiva's third eye, the opening of which burns everything: the attempt is to burn the current narrative with the third eye so that we get to see/create a new vision of Bharat.

R Ramasubramaniyan-Brand Architect/Communication Strategist/Social Media Counsel/Brand IP Specialist/ Brand and CSR Evangelist and a budding Author.

"With passion, you can choose what you like to do and also, do what you like." have lived by this rule throughout my 30+ years of professional career, putting passion into everything do. Today, I come across as a Subject Matter Expert (SME) in the Branding, Marketing, Communication and Media domains. Wired to think unconventional and using unorthodox methods, I have given life to many clutter-breaking communications ideas. Having exposure in sales, marketing, advertising, event management and public relations, I understand the marketing and communication business inside out. It is these thoughts and framework that made me write this book.

Today, everything is about narrative and how people perceive reality. "Perception is the new Reality that we are all living in. Every news article, every story, every idea has its own set of colours and perceptions. Media, Intelligentsia, Academia, Public Policy and Public Opinion are all shaped on how things are perceived and how people use their perception to understand these issues. India, that is Bharat, is understood through various lenses and perspectives by different groups/lobbies, each defining it to suit their point of view. But a heavily western-fortified view point is what is driving most of these narratives. I have tried to untangle some of these western frameworks that is being used to view our Dharmic practices and in the process tried to bring in a fresh and Indic point of view have analyzed the current narrative and the conflict trigger points that are working a different levels by different interest groups. I have given my point of viewing these narratives and a way to dismantle these divisive conflict triggers so that we can try to reclaim our Dharmic roots. The goal was to see if we can create a new vision of Bharat. Bharat 4.0 is an attempt to build a framework that can be used to see afresh the religion and civilizational story of Hinduism.

Why this book-At first glance it seems like different issues are cropping up at different levels in different places in our society making them seem like Isolated conflict points. At some place cow vigilantism makes news and at another level an NGO converting triblas to Christian faith grabs news time, and you have the JNU students picking up a beef about the beef issue or you have some issue on Hijab ban. But the pattern of the events and conflicts had to do something with the religion and culture of this land and its associated civilisational narrative; these incidents are then used to paint and show Hinduism in a very negative manner, and so the story repeats itself.

And in all these conflict points, invariably the villain is always the Hindu religion or issues related/connected to the religion of this land. It gets tarnished and takes the blame for all the wrongs happening in the society, not just here in India but across the world as well; everyone seems to have a grouse and are holding it against the religion of this land. They have put across their views on what the religion of this land should or should not be, what the practice includes and what it excludes and also the timeline of its birth and its history.

This has pushed into question the existence of the Hindu religion, and if it needs to exist then it has to fit into their format of religion. Like the recent dismantling of Global Hindutva conference which painted the word Hindutva as a political identity or manifestation of the religion which needed to be dismantled, as if a political manifestation of the religion is bad. They need a benign religion which will be subservient to the major duopoly of Abrahamic faith that straddle the world and control over 66% share in the religion marketplace.

From what I can see, there are four lobbies that are working on this agenda, you have the Christianism faith and the Islamism faith and the Communism lobbies, these three are external players who are networked at multiple levels and operate across different layers that is very difficult to identity and unravel once they set the chain of events in motion.

The Religio-Civilisational faultlines we have to navigate, the landmines we need to disarm. The New Reality-Religio-civilisational grouping of countries and people The last 2000 years of our history is filled with this reality, especially after the advent of the two monotheist religions Christianism and Islamism; religion has dominated the way culture, civilisation and history has shaped these past 2000 years.

Religio-civilisation means that groups of people strongly identify with their religion as the core value of their civilisational identity, geographical boundaries, race, ethnicity do not matter in bonding or finding commanilities. That is why the 57 Islam majority countries of the OIC bond so well; as does the 115 Christian majority countries.

The birth of India in 1947 is an example of this reality, where religio-civilisational bonding carved a new country Pakistan on either side of India. Though separated by over 2000 kms from each other, the two parts were glued by a common religion Islam which made them one country-West and East Pakistan (now Bangladesh). The land that defeated Christianism & Islamism. The current conflicts and strifes we see is an outcome of this reality. These two religious faiths that conquered, subdued, colonised and converted land and people to their religious belief across the world failed to do that in India. Though in the bargain India lost out about 36% of landmass and 28% of population to Islamism.

But the task is incomplete, that is why the conflicts in today's society are continuing at different levels in India. The end objective is clear, it is to end the religio-civilisational identity of this land, so the conflicts will continue till either one of the two Abrahamic religions win this war here.

**Contents and Sample Pages**