The study is a focussed one. It evolves the narrative from ground zero based on primary research. It starts with history and aesthetics of Jammu from ancient times and then delves on the crystallisation of its heritage and culture in the present times, taking into account the conservation and marketing issues. Ultimately delivering the marketing strategies are rooted in Sanskrit civilizational moorings of Bharat.
This book wills serve as a handbook for experts, policymakers, heritage conservation professionals, heritage managers, tourism markerters, academicians, researchers and students who are seeking a career in heritage /cultural tourism, marketing management and allied areas of tourism management.
He has been a Post-Doctoral Fellow with the Indian Council of Philosophical Research (ICPR). Ministry of Education, New Delhi. His Post- Doctoral thesis was on Sri Aurobindo's Integral Yoga in the Light of Kashmir Shaivism.
He is MBA (Hospitality & Tourism) from University of Jammu, MA (Philosophy), PhD from University of Jammu. His PhD thesis was on "Marketing Strategies for Promoting Heritage Tourism in Jammu Region" He is a Visiting Faculty with Police Academy Udhampur and member of Advisory Boards of National Security Think Tanks. He is a founder of Himalayan Heritage Foundation, Jammu Diary & PATH(Preserve Art Treasure & Heritage).
His papers and articles have been published in many national and international journals. Besides he has attended many national and international conferences and seminars. He is the founder editor of Nava Uddipona an international multi- disciplinary journal on Indic tradtion, culture and heritage.
He has been an editor of the Jammu Height and Enquirer Today, monthly magazines dealing with the national security, tourism, culture, heritage, socio-cultural issues. He is on the advisory body of various research organisations involved in preservation of Sanskrit civilizational moorings of the Indian nation and national security issues. He is a life member of the Bhartiya Ithihas Sankalan Yojna devoted to historical documentation of the indigenous Indian history.
He is presently working on four books Cultural Heritage of Jammu - A Study of Tangible & Intangible Heritage of Duggar, Kashmir Shaiv Darshana The Philosophy, Practice & Place Consciousness of Kashmir Balochistan, Gilgit & Baltistan - The Indian Frontier. His has recently published his book in December 2019 titled "Jammu and Kashmir Breaking the Subversive Web & A Way Forward" that decodes the terrorism and its penetration in J and K besides the rest of India. It was weel taken by academia, national security experts and policy makers.
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